Niagara: Store Manager

Choom is seeking an experienced and dynamic Store Manager to lead our Niagara location. The Store Manager will lead, develop and inspire a team of Educators, driving profitability and operational excellence while ensuring an elevated customer experience.

The Store Manager is responsible for all day-to-day operations of the store in accordance with the Alcohol and Gaming Commission of Ontario (AGCO), Employment Standards, Human Rights Legislation and Standard Operating Procedures. The successful candidate will lead a store team of knowledgeable and engaging Educators while driving sales and profitability for the store.



  • Drive customer service excellence that is focused on educating clients on the product and providing a comfortable shopping experience.
  • Lead a team to drives sales that meet or exceed the store goals.
  • Motivate and inspire Educators with strategies to grow sales and educate clients.


  • Establish and determine key performance indicators for the store and for each team member, including but not limited to sales, service and store profit.
  • Partner with the Regional Manager and HR to attract and retain top Educators for the store.
  • Manage and direct the activities of all team members including scheduling, training, evaluating, disciplining, transitioning and developing. Partner with the Regional Manager or HR as required.
  • Communicate, lead and implement the company vision and values including all operational rules, regulations, policies and procedures to advance the company’s vision, mission and objectives.
  • Train staff, coordinate and facilitate all transactions and operations of Point of Sale (POS) system.
  • Review employee performance regularly and maintain employee records.


  • Maintain in depth knowledge of all strains and products in store inventory as well as industry-wide product and trend knowledge.
  • Cultivate a culture of ongoing cannabis education. Ensure there is ongoing team education on cannabis products, strains, and consumption methods.
  • Partner with the Marketing and Merchandising teams to execute on the promotion of products.
  • Oversee and maintain inventory control system and performance of required product counts.
  • Gather competitive intelligence as required.


  • Accountable for all front- and back-of-house operating standards.
  • Maintain accurate records of all store activities including daily cash reconciliations, customer records, sales, and returns in accordance with AGCO regulations.
  • Proactively mitigate risks and impacts associated with regular store operations and special events. Communicate to the Regional Manager, Facilities and/or HR as required.
  • Partner with the Marketing team at the Choom Support Office to develop and execute on social media strategies that engage new and existing clients, bringing them into the store.


  • Ensure the store is welcoming, clean and functional for all clients and team members.
  • Communicate any store improvement opportunities and partner with facilities to ensure maximum effectiveness and minimum disruption to the business.
  • Exceed the standard for store maintenance.
  • Responsible and accountable for maintaining facility compliance, cleanliness and company etiquette.


  • Set the standard to protect and prevent any possible opportunities of loss within the store and endangerment of clients and team members.
  • Implement company policies and ensure staff adhere to best practices.
  • Ensure the safety of all clients and team members.
  • Liaise with law enforcement, AGCO Inspectors, landlords and local community as needed.

Qualifications / Requirements

  • The following are an absolute requirement to be considered for this job: Minimum 19 years of age, Cannabis Retail Manager License, Criminal Background Check and a CannSell (standard or expert) Certificate.
  • Demonstrated leadership ability with a minimum 3 to 5 years of retail management experience
  • At least 2 years of experience in a customer-facing sales setting
  • Post-Secondary education in Business Administration or related field preferred
  • Proficient in Microsoft Office software (i.e., Word, Excel, Outlook)
  • Experience training others in using Point of Sale systems
  • Excellent organizational skills
  • Strong verbal and written communication skills
  • Strong interpersonal skills
  • Impeccable time management
  • Ability to work independently and with others
  • Ability to motivate others
  • Self-driven
  • High level of ethics, values, integrity and trust
  • Flexible availability – including nights, weekends and holidays
  • A passion for the legal cannabis industry and educating on the use of recreational cannabis is an asset

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